"Pildyk" is one of the most prominent Lithuanian prepaid mobile telecommunication operators. The brand positions itself as the cheapest prepaid card and reflects friendly sociality and a fun approach to life.

Company pays a lot of attention to user engagement through marketing web campaigns and I helped them  to create the best experience possible.

1. Attract target audience (15-25 yr young folks) to top up mobile accounts more often;

2. Position and promote brand as a generous and fun through gamified user experience.

3. Create easy to use web and app experience for self-service applications.

I created information architecture, wireframes, UI and UX part.  

My research consisted of competitive analysis and I worked with cross-functional teams (product owner, brand manager, advertising agency, developers (iOS, Android, web), motion designer) to achieve the final goal.

Branding assets for marketing web pages were created by ad agency.